International Journal of Management studies and Social Science Research

Dr A Tamilarasu, Mr Begna Garedew

DOI: https://doi.org/10.56293/IJMSSSR.2022.4601

ABSTRACT: The purpose of this study was to look into the particular factors that affect the capital structure of SACCUs operating in the East Wollega zone. This study used an explanatory and descriptive research design. A non-probability sampling design was used, and the "Agadhaga'ii" SACCU was purposefully chosen. The research unit's financial accounts were used to gather secondary data. For eleven years, from 2011to 2012 to 2021 to 2022, multiple linear regression and correlation analysis were both used for a subset of SACCU. The Statistical Packages for the Social Sciences (SPSS) version 20 and STATA version 14.0 were used to examine the data. The results of this study demonstrate that the study unit heavily utilizes the pecking order theory and the static trade-off theory as two capital structure theories. In order to reduce the weighted average cost of capital while making financial decisions, the researcher advised the management bodies to focus their attention and efforts on the key factors determining the capital structure of the study unit.

Keyword: : Capital Structure, Determinants, Multiple Linear Regression, Profitability, Savings and Credit Cooperative Union

1 DONGMO Romeo Martial

DOI: https://doi.org/10.56293/IJMSSSR.2022.4602

ABSTRACT: This article, which is on the resilience of SMEs following the damage caused by COVID-19, has a double ambition. Firstly, it aims at exploring the response process of Cameroonian SMEs to the COVID-19 health crisis. Secondly, it intends to highlight the adaptive techniques of personnel management in the context of crisis. Based on an epistemological stand called ‘moderate interpretivist’, the methodological approach adopted is hybrid with a strong exploratory and qualitative connotation. The qualitative part of the research is based on a sample of 4 SMEs from which data are collected from semi-structured interviews and then processed using thematic content analysis with the help of Nvivo 12.0 software. The quantitative aspect of the study is based on a sample of 74 SMEs from which data are collected from a survey questionnaire and then analyzed using SPSS 20 software. The results of this mixed study are in two fold. Firstly, the security measures observed by all the actors as an interpretation of certain barrier measures enacted by the WHO and relayed by the Cameroonian Government are viewed as managerial tactics. Secondly, the behavior of most SMEs consists of waiting for decisions taken by the Government, donors and international partners in order to build a reliable survival strategy. Finally, it emerges that the personnel management techniques adopted by these SMEs depend on institutional arrangements, managerial innovations and are mostly of a tactical and strategic nature.

Keyword: personnel management, SME, Covid-19 pandemic, health response, resilience

Ariya Phuvakeereevivat a, Pongthep Srisophachit b, Sakol Sriwanta c , Supasinee Parinyanipond, PadiwatHeminkul

DOI: https://doi.org/10.56293/IJMSSSR.2022.4603

ABSTRACT: The researcher aims to study leadership and organizational management in the New Normal era. The 5 leadership qualities (Vi-STAR Model) consist of vision, systems thinking, technology, responsibility, and flexibility. survive in the New Normal era and bring the results from the study to develop leadership and organizational management in the New Normal era of executives in the organization. Nowadays, the "New Normal" lifestyle after the COVID-19 crisis is the first and most noticeable thing. It is expected that everyone must be directly involved. lifestyles that must change into something called "New Normal" or "New Normal", as time passes until familiarity becomes part of the normal way of life of people in the society during the outbreak of the Coronavirus 2019 (Covid-19). cause a big change in the world The so-called New Normal era (New normal) is a new normal life. so that life can move on The management of the organization must be adapted to survive and be able to continue the business. Therefore, executive leadership is very important for the organization to achieve its goals effectively. Therefore, the researcher is interested in studying leadership in the New Normal era in the postCOVID-19 world. To develop leadership and what is necessary for business administration in the New Normal era in the post-COVID-19 world by collecting data from a group of 515 business executives in the private sector and using a questionnaire as a tool. Statistics used in data analysis include statistics used in data analysis, including mean (MEAN), standard deviation (SD), and structural equation analysis (SEM). The research found that The results showed that Hypothesis 1 (H1) Leadership and Organizational Management in the New Era Leadership and organizational management in the New Normal Era DE=0.418* accept the research hypothesis and Hypothesis 1 (H2) Leadership and Organizational Management in the New Normal Era, leadership. 5 factors (Vi-STAR Model), consisting of 1) vision, 2) systems thinking, 3) technology, 4) responsibility, and 5) flexibility and leadership can influence the management of the organization to achieve its goals and survive in the New Normal era. DE=0.342*, IE=0.247*Accept the hypothesis of leadership and organizational management research in the New Era. 5 normal leadership qualities (Vi-STAR Model) consist of vision, systems thinking, technology, responsibility, and flexibility. There was no statistically significant influence on corporate executives in the private sector.

Keyword: Leadership, New Normal, Covid-19,

Chutidaj Munkongtum a, Supat Prapart b, Sumalee Ruengpracha c, Supaporn Kortrsongkram d, Jirathwat Siributr e

DOI: https://doi.org/10.56293/IJMSSSR.2022.4604

ABSTRACT: The researcher aims to study Measuring the efficiency of logistics channels with the purpose of research to study the testing of performance measurement tools (Performance) of logistics channels and evaluate the testing of that tool and bring effective performance measurement tools to use in the operation of logistics channels in the future. By collecting data from 515 persons Tran Slink Co., Ltd. employees and using the questionnaire as a tool. Statistics used to analyze the data were t-test, F-test (ANOVA and MANOVA), multiple correlation analysis, and multiple regression analysis. The results showed the relationship between the independent and dependent variables By analyzing multiple regression (Multiple regression analysis), a method for selecting variables into the equation so that the equation can predict the maximum variable criteria. There is a method for selecting variables by using Forward regression analysis. It can be concluded that the variables selected into the equation are quality dimensions using Item Fill Rate indicators. And the cost dimension by using the Logistics cost per unit and Cash Conversion Cycle indicators has a multiple correlation coefficient (Multiple R) equal to 0.842, a coefficient of determination (R Square) equal to 0.709, and an adjusted coefficient (R Square). 0.674 Standard error in the system (Standard Error) 26.830 The results of the correlation test between the efficiency of logistics channels (Y1) found that the quality dimension using the indicator Item Fill Rate (X1) had a P-value equal to 0.001, less than 0.05 (0.000 < 0.05). And the cost dimension using Logistics cost per unit indicator and Cash Conversion Cycle (X3) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05), that is, the main assumption is rejected. Ho The H1 sub-hypothesis is accepted, implying that the quality dimension using the Item Fill Rate metric and the cost dimension using the Logistics cost per unit and Cash Conversion Cycle metrics influence the efficiency of the logistics channel. It can be written as a regression equation as follows: Y=103.789 + 1.455 (X1) + 3.035 (X3).

Keyword: Measuring the efficiency, logistics channels,

Natee Padchimma a, Saowaluk Rukpanusith b, Nutdanai Pilasjit c, Ruttwit Changlhek d

DOI: https://doi.org/10.56293/IJMSSSR.2022.4605

ABSTRACT: The analyst point out think about the variables that back the organizational advancement of DD Property Co., Ltd. and ponders the relationship of openness to modern encounters, work flexibility, administration, alter, and organizational climate. That influences the development behavior of representatives. The populace and test in this inquire about. 515 representatives and administrators of DD Property Co., Ltd. were arbitrarily examined by employing a survey as an information collection instrument. The insights utilized to test the theory are different relapse examinations of variables that bolster organizational development, DD Property Co., Ltd. The factors that were chosen for the condition were incorporated openness to modern encounters, work Independence, and transformational administration. And organizational climate separately Imaginative Behavior. There was Numerous Relapse Examination the comes about found in this think about the by and large picture of representative advancement behavior was at a tall level, and all four components had the foremost positive impact on organizational advancement, openness to modern experiences(x1), taken after by work Independence (x2) and transformational leadership(x3), respectively(x4), Different R0.738a, RSquare0.544, Balanced R Square0.528, Standard Error 28.826

Keyword: innovation, innovation behavior, organization innovation, DDproperty Co., Ltd.

Nuttaporn Prangngampleng a, Theerin Surangsriruth b, Phusit Songkong c, Arunee Sriprathumwong d

DOI: https://doi.org/10.56293/IJMSSSR.2022.4606

ABSTRACT: The researcher aims to study strategic factors influencing the operations of Thai fruit export businesses in the New Normal era in the post-COVID-19 world and has the following key objectives 1. For strategic factors that influence the operations of Thai fruit export businesses in the New Normal era in the post-COVID-19 world.2. To study the influence of strategic factors affecting the operations of Thai fruit export businesses in the New Normal era in the post-COVID-19 world. There are independent variables (Independent Variable), including general information, employees, and employees. Management of Thai fruit export business. Strategic factors that influence is manpower, and budget.Service staff training and Dependent Variable, namely the performance of the export business.Thai fruits in the new normal era in the post-COVID-19 world data collection by questionnaire the results of the analysis of the overall model coherence index after the researcher adjusted the model found that Models are consistent with empirical data. All 8 harmonious indices that passed the acceptance criteria were χ2=95.47, df=86, relative χ2=1.11, p=0.227, CFI=1.00, GFI=0.98, AGFI=0.95, RMSEA=0.017, SRMR=. 0.027 5.4 The research results showed the manpower and training of service personnel. It has a statistically significant influence on the performance of Thai fruit export businesses in the New Normal era in the post-COVID-19 world. Budget has a statistically insignificant influence on the performance of Thai fruit export businesses in the New Normal era in the post-COVID-19 world.

Keyword: Strategic Factors Influencing, Fruit Export, Business Operations, COVID-19

Phercharaporn Wongluang a, Tossapol Teinchot b, Prapaporn Kongsompien c, Chayanit Prathumrat d, Napaporn Punlarp e

DOI: https://doi.org/10.56293/IJMSSSR.2022.4607

ABSTRACT: The researcher aims to study the relationship between the Characteristics of the population and their decision to purchase health food supplements. The spread of COVID-19 Has created a new way of life health for Thai people. Turned to paying attention to health care to be healthy and more consistent. It is the main reason that drives the market value of food supplements this year to grow exponentially according to the survey results indicating that 45.39% of Thai people have turned to pay attention to health care. Nowadays, online media has become an important factor in the lifestyle of the new generation. Therefore, it cannot be denied that Online media has influenced us a lot. The researcher is interested in trading health food products on social media, which will be an important foundation for sustainable business growth. Collecting data from a group of 400 consumers who buy health supplements and online services and using a questionnaire as a tool. The statistics used to analyze the data were percentage (percentage) for measuring the personal characteristics of the respondents, mean (mean), and standard deviation (SD.). In the descriptive statistics, the statistics used to test the hypothesis were: Multiple Regression Analysis. The results showed that testing the relationship between health food supplement purchase decisions on social media (Y1) of the group of consumers purchasing health food supplements and online services. and duration of using social media There was a relationship with the decision to buy health food supplements in social media (X1) with a P-value of 0.001, less than 0.05 (0.000 < 0.05). And social media marketing communication tools There was a relationship with the decision to buy health food supplements in social media (X2) with a P-value equal to 0.001, less than 0.05 (0.000 < 0.05), which can be written as a regression analysis equation as follows: Y=181.516 + 1.344 (X1) + 2.312 (X2)

Keyword: Trading, health food products, social media, Thai people

1 Nur Syamsu SE M.M, 2 Dr Patta Rapanna SE MSi

DOI: https://doi.org/10.56293/IJMSSSR.2022.4608

ABSTRACT: This type of qualitative research through a phenomenological approach, while the results showed that waste services are needed in building city cleanliness, for that cleaning services in order to be optimal, the responsibility does not only belong to the Makassar city government but all levels of society need to be involved so that people feel they have a responsibility in maintaining the cleanliness of Makassar city.

Keyword: cleanliness, waste, policy, participation, community

Peter Ndunda Mwove 1, Jonathan Muema Mwania 2,* & Gideon Mutuku Kasivu 1

DOI: https://doi.org/10.56293/IJMSSSR.2022.4609

ABSTRACT: The purpose of this study was to determine the extent to which principals' use of transformational leadership style influences students' academic performance in public secondary schools in Mwala sub-county, Machakos County. This study used descriptive survey research design. It targeted 72 schools, 72 principals and 505 teachers in Mwala Sub-county. The study employed stratified random sampling technique to select 36 principals and simple random sampling technique to include 216 teachers. The instruments were validated through piloting and by research experts to ascertain content validity while reliability was achieved through piloting using test-retest method. Data was coded and entered into Statistical Package for Social Sciences (SPSS) version 23.0 for analysis. Descriptive statistics which included frequencies, percentages, means and standard deviations were employed to analyse data. Inferential statistics which basically involved running correlation analysis at 0.05 level of significance were employed to test the nature and strength of relationships between variables. The study employed tables to present the analysed results. The results revealed that there was weak positive but statistically significant correlation between transformational leadership style and students’ academic performance (R=.374, p=.038). The study recommends to: Kenya Institute of Educational Management (KEMI) and the Teachers’ Service Commission (TSC) to regularly in-service teachers on leadership styles; principals to enhance practices associated with transformational leadership practices since they improve academic performance.

Keyword: Leadership style, Transformational Leadership Style, Academic Performance

Gregorius Agung W.D 1, Yuswar Zainul Basri 2 and Sarfilianty Anggiani 3

DOI: https://doi.org/10.56293/IJMSSSR.2022.4610

ABSTRACT: The purpose of this research was to analyse organizational performance at the Indonesia Secretariat General of the National Resilience Council by observing and examining the influence of organizational commitment and employee engagement as well as the mediating effect of Strategic leadership. This study examined seven hypotheses with a structural equation model using Smart PLS. The sample of this research consisted of 140 personnel at the Indonesia Secretariat General of the National Resilience Council. The results of this study indicated that there was a direct positive and significant relationship between organizational commitment and employee engagement in organizational performance. This research also produced interesting findings because of the role of strategic leadership which had a significant negative effect both directly and as a mediator on organizational commitment. Even, it had no significant effect in mediating the relationship between employee engagement and organizational performance. In general, this research showed a strategic leadership role that was opposite to the general results of related research, which was the novelty of this research. The results of this study showed the need for changes in policy, strategy, and leadership efforts in the form of attitudes, methods, and commitment of the leadership of the Indonesia Secretariat General of the National Resilience Council as a framework for implementing strategic leadership to be able to contribute to improving organizational performance. The limitation of this research was the need for in-depth analysis to find potential root causes which could generally be obtained through inductive methods in qualitative research.

Keyword: organizational commitment, employee engagement, strategic leadership, organizational performance

Miebi Ugwuzor

DOI: https://doi.org/10.56293/IJMSSSR.2022.4611

ABSTRACT: This paper focused on the management of cultural convergence in a culturally multifarious contextual work environment. With a population of over two hundred million people, Nigeria presents a sizable opportunity for employers seeking personnel that reflect a wide range of backgrounds and perspectives. Managing a multicultural workforce should involve devising strategies for encouraging participation from a wide range of personnel. When people go to work, they often carry their entire dispositions with them. The cultural origins of persons often train them to display particular behaviours at work. However, the culture of the firm should be a melting pot and the overriding decider that guides the actions of workers while at work irrespective of their cultural backgrounds. For businesses to operate at their full potential, it is important to understand how to effectively manage a workforce that includes such a vast array of contexts and points of view. This work contributes to the evolution of novel work behaviours from persons of ostensibly dissimilar backgrounds to assume similarity in their workplace behavioural outcomes through cultural convergence for the success of organisations.

Keyword: behaviour, discrimination, exclusion, inequity, Nigeria

Phercharaporn Wongluang a, Vitoon Intajan b, Krissanu Kruenetd c, Thanachai Suborapun d

DOI: https://doi.org/10.56293/IJMSSSR.2022.4612

ABSTRACT: The researcher aims to the quality standards of spa business management. Bangkok and to develop quality standards for spa business management. The spa business is an important service business that can generate a lot of jobs and income for the country. with continuous growth and has good prospects Because it is a popular service activity among both Thai customers and foreign tourists. It also benefits from supporting the government's tourism industry. The market value of spa and Thai massage businesses tends to increase. Therefore, the researcher is interested in studying the New Normal management for business developments of Thai massage spas in Bangkok. By collecting data from 69 Thai massage spa shops in Bangkok and using the questionnaire as a tool Statistics used to analyze the data were t-test, F-test (ANOVA and MANOVA), multiple correlation analysis, and multiple regression analysis. The results show that Testing the relationship between the new normal management ability to the development of the Thai massage spa business in Bangkok in 5 important aspects (Y1) of Thai massage spa business in Bangkok. and the aspect of uniqueness (x3) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05) and the ability to manage New Normal (x5) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05) can be written as the regression analysis equation as follows: Y=181.516 + 1.344 (X3) + 2.312 (X5).

Keyword: New Normal, management, Business development in Bangkok, Thai massage salon

Theerapa wivatanasak a, Surachet Lohthongkham b, Duangkamon Wiwatchankit c, Benchaya Pichitchaidecha d

DOI: https://doi.org/10.56293/IJMSSSR.2022.4613

ABSTRACT: The researcher aims to study 1) Analyze the conceptual and theoretical elements of enterprise-wide quality management systems and lean production systems. 2) Identify the connections and elements of enterprisewide quality management systems and related lean production systems with management efficiency. 3) Present a conceptual framework for research (Conceptual Framework) and from the literature review it was found that 9 important issues should be studied and tested as follows: 1. Transformative leadership2. Employee engagement 3. Customer focus4.Education and training, 5.Process management, 6. Data and analytics, 7. Strategic planning, 8. Pull production and 9. Continuous flow systems where these factors have a positive direct influence. On the management efficiency of the computer equipment manufacturing industry in Thailand. A total of 40 subjects were randomly sampled using data analysis after data collection. The results will be analyzed with 2 types of statistics: descriptive statistics consisting of frequency, percentage, mean, and standard deviation and statistical analysis. Inference is the analysis of Structural Equation Modeling: SEM. The results were discovered in this study. Hypothesis1 (H1) Total quality management has a direct positive relationship with business management efficiency. Hypothesis test results from Influence DE=0.418* Accept, Hypothesis 2 (H2) Total quality management system across the organization has a direct positive relationship with the Lean production system. Hypothesis test results are Influence DE=0.342*, IE=0.247* Accept, and Hypothesis 3 (H3) Lean manufacturing has a direct positive relationship with business management efficiency. The hypothesis test results are Influence DE=0.594*

Keyword: Total Quality Management, Lean Manufacturing System, Computer manufacturing industry, Efficiency Management, Thailand

Aeknaree Toomphol

DOI: https://doi.org/10.56293/IJMSSSR.2022.4614

ABSTRACT: The researcher aims to warehouse Study, Warehouse Management Using RFID Technology, Problems and Obstacles in Implementing RFID Systems in Warehouse Management Solutions using RFID systems in warehouse management, and warehouse Management, Manufacturing industries of Hanon Systems (Thailand) Co., Ltd. The research tools were Studying the tendency of more broken products and to study the possibility of bringing RFID technology to work in the warehouse of the manufacturing industry. by technical and financial analysis From initial investment in warehouse management with Radio Frequency Identification: RFID and payback period and study the rate of return on investment (ROI) in a period of 1 year. The results discovered in this study 1.Technical Analysis There will be a specific analysis of the operational processes in the warehouse of the Manufacturing industries of Hanon Systems (Thailand) Co., Ltd. only which covers the process of receiving, distributing, and counting the goods Product packing (Bagging Line) with the following processes Receiving of goods (Receiving) with the following process. Product storage (Put away & Picking) with the following processes. Dispatch with the following processes: Inventory Management with the following processes

Keyword: Optimizing Warehouse Management, Radio Frequency Identification: RFID, Manufacturing industries

Ali Sempher a, Voraporn Kumboon b, Ornthada Praset c, Nappapat Theerutchaikul d

DOI: https://doi.org/10.56293/IJMSSSR.2022.4615

ABSTRACT: The researcher aims to study roles and responsibilities in the network of human resource management (Roles and Responsibilities of Human Resource Management), Human resource recruitment and labor management (Recruitment and Staffing), Training and Development, and Payroll Management. Appraisals and Performance Management, Solving problems and reducing conflicts (Conflict Resolution), and Employee Relations. Innovation “in the view of entrepreneurs as a specific tool. For entrepreneurs to seek benefits and opportunities from various changes to build businesses and Service that differs from competitor's changes bringing new things, whether concepts or methods, to be used in work To create new products that are different from the original human resources as an innovation-driven organization will be successful The organization must have quality resources. Quality people must be recruited. Existing people must be created, and maintained, and quality people must be used. "Quality people" will start from the selection of "people" who come to work. Imagination in innovation Therefore, human resource management innovations for business administration organizations of executives and personnel in business administration organizations by collecting information from the management and personnel in business administration organizations of 20 people and using the questionnaire as a tool Statistics used to analyze data include the average (Mean) Standard Deviation Multiple Correlation Analysis, Simple Regression Analysis, Multiple Regression Analysis. The results showed that Human Resource Management Innovation Correlation Test for Business Administration Organizations Various aspects (Y1) found that human resource management, human resource recruitment, and labor management (Recruitment and Staffing) (X1) had a P-value equal to 0.001, less than 0.05 (0.000 < 0.05) and training and development (X2) has a P-value equal to 0.001 is less than 0.05 (0.000 < 0.05), that is, reject the main hypothesis Ho accepts the secondary hypothesis H1 means resource management human resources in human resource management, human resource recruitment and labor management, and personnel training and development Influence on human resource management innovation for business administration organizations, executives, and organizational business personnel can be written in the form of regression analysis as follows: Y=103.789 + 1.455 (X1) + 3.035 (X2).

Keyword: Innovation Management, human resource, business administration, Organizations

Chanpen Wisunyakhajorndej a, Saroch Krajangjam b, Darunee Nuanun c , Chatchawan Wongmasoe d

DOI: https://doi.org/10.56293/IJMSSSR.2022.4616

ABSTRACT: The researcher's aim to study transformational leadership for executives in the New Normal era has the following important objectives: the transformational leadership of executives in the New Normal era, Leadership 5(Vi-STAR Model) consists of 1) Vision, 2) Systems Thinking, 3) Technology, 4) Responsibility, and 5) Flexibility. These 5 leadership qualities will enable the organization to achieve its goals and survive in the New Normal era. And To bring the results from the study to develop the transformational leadership of executives in the New Normal era of executives in the organization. Transformative Leadership of Executives in the New Normal Era. Nowadays, the "New Normal" lifestyle after the COVID-19 crisis is the first and most noticeable thing. It is expected that everyone must be directly involved. lifestyles that must change into something called "New Normal" or "New Normal", as time passes until familiarity becomes part of the normal way of life of people in the society during the outbreak of the Coronavirus 2019 (Covid-19). cause a big change in the world The so-called New Normal era (New normal) is a new normal life. so that life can move on The management of the organization must be adapted to survive and be able to continue the business. Therefore, executive leadership is very important for the organization to achieve its goals effectively. Therefore, the researcher is interested in studying leadership in the New Normal era in the post-COVID-19 world. To develop leadership and what is necessary for business administration in the New Normal era in the post-COVID-19 world by collecting data from a group of 515 business executives in the private sector and using a questionnaire as a tool. Statistics used in data analysis include statistics used in data analysis, including mean (MEAN), standard deviation (SD), and structural equation analysis (SEM). The research found that The results showed that Hypothesis 1 (H1) Transformative Leadership of Executives in the New Normal Era in the New Era Leadership and organizational Management in the New Normal Era DE=0.418* accept the research hypothesis and Hypothesis 1 (H2) Leadership and Organizational Management in the New Normal Era, leadership. 5 factors (Vi-STAR Model), consisting of 1) vision, 2) systems thinking, 3) technology, 4) responsibility, and 5) flexibility and leadership can influence the management of the organization to achieve its goals and survive in the New Normal era. DE=0.342*, IE=0.247*Accept the hypothesis of leadership and organizational management research in the New Era. 5 normal leadership qualities (Vi-STAR Model) consist of vision, systems thinking, technology, responsibility, and flexibility. There was no statistically significant influence on corporate executives in the private sector.

Keyword: transformational leadership, Executives, New normal era

Fareeda Ma a, Somsong Naksrisung b, Namthip Chamchoi c, Chatchanok Thammachart d

DOI: https://doi.org/10.56293/IJMSSSR.2022.4617

ABSTRACT: The researcher aims to study the direction and trend of human resource management and development. of CP All Public Company Limited in the New Normal era in the world after COVID-19 to study guidelines for preparing human resources personnel of CP All Public Company Limited to step into the New Normal era in the post-COVID-19 world. Human resource management and development in the New Normal era in the postCOVID-19 world with a new way of life (New Normal) is a way for many people to change their behavioral set. The outbreak of this virus changed our lives for a long time. Causing us to change lifestyles together around the world. Therefore, the researcher is interested in studying human resource management and development in the New Normal era in the post-COVID-19 world of executives and employees of CP All Public Company Limited by collecting data from executives and employees of C Company. P ALL Public Company Limited 515 people and use the questionnaire as a tool Statistics used for data analysis were t-test, F-test (ANOVA and MANOVA), and Multiple Regression Analysis. The results showed that the correlation test Direction and trend of human resource management and development in 3 main processes (Y1) of CP All Public Company Limited and acquiring human resources (x1) with P-value equal to 0.001 less than 0.05 ( 0.000 < 0.05) and maintaining human resources (x2) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05), which can be written as a regression analysis equation as follows: Y=181.516 + 1.344 (X1) + 2.312 (X2)

Keyword: Human Resource Management, Development, New normal, COVID-19

Kitti Rungsubjaroen a, Chanpen Wisunyakhajorndej b, Pitchayanun Pholsawut c, Chayanit Srinuankla d, Wiseth Nuitum e

DOI: https://doi.org/10.56293/IJMSSSR.2022.4618

ABSTRACT: The researcher aims to study the relationship between human resource management and operational efficiency in Amata City Chonburi Industrial Estate. Compare the performance efficiency in Amata City Chonburi Industrial Estate classified by personal factors. and study human resource management factors that affect the performance of employees in Amata City Chonburi Industrial Estate. The results were discovered in this study.The variable that was selected for the equations were training and human resource development, and performance appraisal. There was a multiple correlation coefficient (Multiple R) equal to 0.738a,0.831b. The coefficient of determination (R Square) is 0.544, 0.690.Adjusted working coefficient (Adjusted R Square) 0.528, 0.667 Standard error in the system (Standard Error) 28.826,24.209. The correlation test between human resource management has 6 important components (Y1) of the organization in Amata City Chonburi Industrial Estate and the operational efficiency of employees in Amata City Chonburi Industrial Estate. Human resource development (X2) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05), and performance appraisal (X6) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05), can be written as a regression analysis equation as follows: Y=181.516 + 1.344 (X2) + 2.312 (X6)

Keyword: Human Resource Management Optimization, Amata City Chonburi Industrial Estate.

Nichapa Koonpraneit a, Chaichalart Prawetwararut b, Saridaa Arunruksombat c, Prachak Mahasawat d, Naruethanun Palakawong N Ayuttaya e

DOI: https://doi.org/10.56293/IJMSSSR.2022.4619

ABSTRACT: The researcher aims to study the personal factors of consumers that relate to the decision to buy products through the channel. The official Instagram Live broadcast for online consumers in Bangkok, Studies personal factors of consumers that relate to trust and quality of information systems and studies online marketing promotion strategies that correlate with online consumers' purchasing decisions via Instagram Live in Bangkok. Customer behavior has shifted to a new standard. Brands need to develop techniques and communication methods that can create both interests, present value, attract and communicate goals. Including different identities consistent with the behavior of the new standard of buyers appropriately therefore, online marketing is considered to be very popular nowadays. Therefore, the researcher is interested in studying marketing through social media. Trust and quality of information systems affecting purchasing decisions via the Instagram Live channel of online consumers in Bangkok, the research results obtained from this study. Be able to use the knowledge gained as a guideline for creating value through social media marketing. Trust and quality of information systems that affect purchasing decisions through channels that help businesses grow sustainably by collecting data from consumers buying goods and services online. A random sampling of 500 people in Bangkok and the questionnaire as a tool Statistics used in data analysis were percentages in measuring personal characteristics of the respondents, mean, and standard deviation. (SD.) and descriptive statistics used to test the hypothesis is Multiple Regression Analysis. The results of the research revealed the relationship between the effects on purchasing decisions via the Instagram Live channel of online consumers in Bangkok (Y1). Instagram of online consumers in Bangkok Public relations (X2) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05) and sales promotion (X3) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05), which can be written as the equation Regression analysis is as follows. Y=181.516 + 1.344 (X2) + 2.312 (X3)

Keyword: Social Media, Marketing Trust, quality of information systems, Instagram live Channels online consumers in Bangkok Thailand

Fareeda Ma a, Sonthaya Nhusaplee b, Paveena Wongwittayasuk c, Vorapol Romyavorapol d, Oraporn Saengngern e

DOI: https://doi.org/10.56293/IJMSSSR.2022.4620

ABSTRACT: The researcher aims to study the consumer group, a case study of the sale of ornamental plants via Facebook. This will be an important foundation that helps businesses grow sustainably. Nowadays, online media has become an important factor in the lifestyle of the new generation. Therefore, it cannot be denied that Online media has a great influence on us. From waking up in the morning to going to bed In addition, the speed and convenience of online media have also been used to benefit people from all walks of life. Not even the flower and ornamental business. By collecting data from consumer groups, a case study of selling ornamental plants via Facebook. a random sampling of 500 people in Bangkok. and use the questionnaire as a tool Statistics are used to analyze data Including percentage (percentage) to measure the personal characteristics of respondents, mean (mean), and standard deviation. (SD.) And multiple regression analysis.The results showed that The relationship between the online store management system In planning or developing 4 important marketing strategies (Y1), consumers of ornamental plants via Facebook The advertising factor (x1) has a P-value equal to 0.001, less than 0.05 (0.000 <0.05) and the promotion side (X3) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05), which can be written as an equation The regression analysis is as follows: Y=181.516 + 1.344 (X1) + 2.312 (X3).

Keyword: online marketing promotion, marketing strategies, consumer behavior, selling ornamental plants via, facebook

Prachak Mahasawat a, Natjaya Kaewnui b, Thirat Chosawitsakul c, Kittipong Withworasakul d, Archanun Waranusupakul e

DOI: https://doi.org/10.56293/IJMSSSR.2022.4621

ABSTRACT: The researcher aims to study the community's potential in managing community-based tourism. A study of community participation in community-based tourism management at Khlong Bang Luang Bangkok in Thailand., the impact arising from community-based tourism management., To propose guidelines for enhancing the community's potential in managing canal-based tourism.Bang Luang, Bangkok Thailand. Tourism in Thailand has been halted. In 2020, the proportion of the Gross Domestic Product (GDP) of the country in tourism contracted from 2017 to -63.92 percent. Therefore, to achieve the target, the proportion of GDP in tourism to GDP increases on average during 2018 - 2022, representing 22 percent, causing Thailand to have a proportion of The tourism GDP is at least 22.92% of the country's total GDP. The researcher is therefore interested in studying the potential of the community in managing community tourism. This time was a quantitative and qualitative study. By collecting data from 23 community members and using a questionnaire as a tool. Statistics used to analyze data Including percentage, mean, Standard Deviation, and Descriptive Statistics for Core Competency of Community-Based Tourism Development.The results show that factors supporting the Competencies in Community-Based Tourism Development. Overall, there was a statistically significant relationship at 0.01 level with a high correlation coefficient (r) (r = 0.889). At the .01 level, the first was Promoting Effective Engagement (r = 0.864), followed by Community-based agreements that are effective. (r = 0.827) and Developing effective group personnel (r = 0.810) was Effective tourism management. (r = 0.804), finally Effective marketing and PR management ( r=0.766 ).

Keyword: community, tourism management, Khlong Bang Luang Community, Bangkok. in Thailand

Chutidaj Munkongtum a, Shayarath Srizongkhram b, Prachuap Ananpatiwet c, Sarawut Chaithongrat d, Chanikorn Eaimsakulrath e

DOI: https://doi.org/10.56293/IJMSSSR.2022.4622

ABSTRACT: The researcher aims to study on To study the problem of rising product prices caused by product handling expenses; formulate strategies to solve the problem of rising product prices. By using the cost strategy, Cost Strategy and developing the company can compete and develop the business to grow sustainably. At present, the logistic cost-to-GDP ratio in 2021 has decreased. The Growth rates of GDP are higher than those of Logistic costs, partly owing to the improving Covid-19 situation leading to the recovery in tourism and related service sector. Then the researcher aims to study on To study the problem of rising product prices caused by product handling expenses; formulate strategies to solve the problem of rising product prices. The research tool was by designing opinion polls. Fishbone diagram Cause-and Effect Diagrams Sampling of manufacturing companies This has been prepared in the form of a Supplier Survey Form randomly sampling 20 companies between September 2022 to December 2023. which was created for research purposes The conceptual framework of the research was established to obtain the opinions of the manufacturers of the products. Study cost theory, formulate strategies by using Cost Strategy, and implement strategies by analyzing the decrease in transportation costs from September 2022 to December 2023 using the Supplier Survey Form.The results showed that the reason why the cost of logistics is higher comes from the rising oil crisis. As a result, the price of raw materials and transportation increased. and inefficient use of container space The researcher analyzed to find a solution to the problem by using a fishbone diagram and found that the problem could be solved in both ways. It can change the shipping route and how optimize the use of space in the container. It can reduce the cost of transporting goods and can meet the needs of customers in terms of product prices, which can increase competitiveness. and domestic and international market share, including safer and more standardized delivery during the Covid-19 situation.

Keyword: determining cost reduction, strategies, logistics

Olufemi Epebinu 1*, Adeyemi Adepoju 2 & Modupe Ajayi 3

DOI: https://doi.org/10.56293/IJMSSSR.2022.4623

ABSTRACT: Purpose: The study examined the effect of e-compensation management on organizational performance of some selected brewery firms in Southwest Nigeria. Method: The case study research was carried out with a sampledrawn from the population, through a multistage sampling procedure to arrive at 332 employees of the selected firms using Slovin's (1960) sample size determination formulae. The questionnaire was used as a research instrument to sourcedata from employeesas respondents from the selected firms. Partial Least Squares- Structural Equation Modelling (PLS-SEM) was deployed as the statistical tool for data analysis. Results: The findings revealed that e-compensation has a significant positive effect on organizational performance in the Brewery sector of Nigeria. Policy Implication: This study implies that organizations should ensure that compensation data of employees are progressively managed electronically to enhance their satisfaction which in turn influences the performance of the organizations

Keyword: e-Compensation, Organisational Performance (OP), Compensation Management, Human Resource Management (HRM), Partial Least Squares-Structural Equation Modelling (PLS-SEM)

Nur O. Amilin 1, Shaleema A. Arriola 2

DOI: https://doi.org/10.56293/IJMSSSR.2022.4624

ABSTRACT: This study was concerned in the utilization of Polya's Problem Solving Strategy (PPSS) to improve the worded problem-solving skills in Mathematics of Grade 10 students at Basilan National High School. Specifically, to assessed the level of competence of Grade 10 students in solving worded problems in mathematics anchored on the topic in the third quarter of the Most Essential Learning Competencies (MELC) in Mathematics 10. A multi-layered sampling procedure were used particularly, purposive sampling was adopted and a quota sampling were further used in selecting the respondents. The respondents were the Twenty-nine (29) males and Thirty-one (31) females with a total of Sixty (60) students, and a quasi-experiment research method was employed. The findings show that the overall level of competence of Grade 10 students in solving mathematical worded problem for both the control and experimental groups before utilizing the Polya's Problem Solving Strategy (PPSS) revealed as "Beginning Competence". After utilizing the PPSS, the students' level of competence went up to a "Developing competence." Moreover, there is a significant difference between the traditional strategy (Controlled Group) and the treatment group with PPSS (Experimental Group) which means that the performance of students in solving worded problems for Experimental group with PPSS treatment is better than the traditional strategy or the typical way on dealing with worded problems in mathematics. Significant difference was also found in terms of gender and monthly family income.

Keyword: mathematics, problem-solving competence, worded problem, Polya's problem solving strategy

Arista Hakiki

DOI: https://doi.org/10.56293/IJMSSSR.2022.4625

ABSTRACT: This article attempts to show the role of the viable system model (VSM) in a holistic way for the sustainability of an organization. VSM is built on three main principles: viability, recursiveness, and autonomy. VSM has been observed in various sectors and shows concrete results as an application that is able to diagnose the work system as a whole by looking at the various advantages and disadvantages of a series of systems. This paper uses various sources of literature that can show the role of VSM in various sectors, by presenting the objectives, theories, methods and results of the study. The results of this study are expected to provide deeper insights regarding the implementation of VSM with various adaptive and efficient approaches to achieve an organization's sustainability goals. Discussion of research results shows that VSM with its advantages has been proven to be successfully implemented in various areas of the organization in a holistic manner. Implementation can be done in the organization as a whole, units/functions/parts of the organization and existing systems within the organization. Thus the authors see an opportunity that VSM is very possible to be implemented in an accounting information system (SIA). The existence of SIA as a provider of information for internal and external parties is becoming increasingly important as today's business organizations are increasingly complex. The development and implementation of an SIA with a holistic approach is certainly relevant for future research.

Keyword: viable system model; accounting information system; sustainability

Angelina Mutei Ngangi 1, Jonathan Muema Mwania 2,* & Selpher Cheloti 1

DOI: https://doi.org/10.56293/IJMSSSR.2022.4626

ABSTRACT: The study sought to establish the influence of parental level of income on students' academic performance in public secondary schools in Kangundo Sub-county. It adopted a descriptive survey research design. It targeted all (27) public secondary schools in Kangundo Sub-county, all (27) school heads, all (27) parents' association chairpersons, all (339) teachers and all (2,663) form three students. The study employed a census technique to include all schools; 24 in the main study and 3 in the pilot study. All the 24 school heads as well as all the 24 parents' association chairpersons of the participating schools were included in the study. It sampled 30.0% of teachers that gave 102 teachers. Stratified random sampling technique was employed to select participating teachers where a proportionate weighted sample was identified per school using proportional allocation method. Then, simple random sampling technique was adopted to select the participating teachers in each school. Yamene (1967) formula was used to give a sample of 348 students. Stratified random sampling technique was employed to identify and select weighted random samples per school. In total, 498 respondents participated in the study. Data collection instruments included questionnaires for school heads, teachers, students and an interview guide for parents' association chairpersons. Validity of the research instruments was ascertained through expert judgment and piloting. Reliability was achieved through test re-test method where the instruments were piloted in schools at a time interval of two weeks and the two results were correlated using Pearson's Product Moment Correlation method. Data were entered into Statistical Package for Social Sciences (version 26.0) for analysis. Further, inferential analysis was employed that involved correlational analysis at a 0.05 level of significance. The hypothesis was accepted or rejected at a 0.01 level of significance. Results establishes a moderate positive correlation between parents' level of income and students' academic performance that was statistically significant (R=.534; p=0.011<0.05). Recommendations are put forth such as: the government to make secondary school education completely free, the to create awareness of how parents can assist their school-going children and schools to hold parents' meetings and train them on the roles they are required to play to facilitate their children's learning

Keyword: Parental income Level, Academic Performance

Sarah Kaluki Mutham; Dr. Selpher K. Cheloti, PhD, Senior Lecturer; Prof. Jonathan M. Mwania, Associate professor

DOI: https://doi.org/10.56293/IJMSSSR.2022.4627

ABSTRACT: Education is the natural right of every human being and is an integral part of every human life. The purpose of the study was to investigate the influence of parents' socio-economic status on secondary school students' dropout in public day secondary schools in Kenya. The article is an extract from a study done in public day secondary schools in Kitui central sub-county, Kitui County, Kenya. The study was guided by Bertalanffy's (1968) Systems Theory. The study adopted descriptive survey research design. The study population was 25 schools and a sample size of 384 comprising of 22 principals, 22 form three class teachers and 340 form three students. Questionnaires for principals, class teachers and students were used to collect both quantitative and qualitative data. Data analysis was done using Statistical Package for Social Sciences (SPSS) version 26. The findings show a moderate correlation (r =0.449; p = 0.036) between the education level of the parents and school fee payment and a strong correlation (r =0.609, p =0.046) between family income and students' dropout. The researcher therefore concluded that students drop out of school is attributed to factors like parents' financial status and educational background, parents' attitude and family size. The study thus recommended that the government should enhance adult learning policy as this would empower the parents to have better income in order to pay school fees and meet other education costs as well as encourage the parents to change their attitude towards education of their children.

Keyword: Determinants; Socio-economic status; Dropout rate; Public Day Secondary School; Kitui Central Sub County.

Michael B. Dizon, Ed.D., Ph.D. Ed

DOI: https://doi.org/10.56293/IJMSSSR.2022.4628

ABSTRACT: This quantitative descriptive research explored the perspectives of 438 STEM (science, technology, engineering, and mathematics) senior high school students in a 207 public and private secondary school in the province of Iloilo, Philippines in terms of their job choices to analyze and develop a new proposition on Howard Becker's Social Interaction Theory. The need for developing promising theoretical concepts of transition from the traditionally-developed paradigm model of career intervention to the new normal environment was substantiated by the researcher anchored on Becker's Social Interaction Theory used in this study. The theory provides a basis for understanding individual's behavior and viewpoints, where the researcher provides descriptions of processes of human interaction. However, results of the study challenged the theory of Howard Becker (2008) on his proposition: "…People are constructors of their own actions and meanings. Individuals construct their own social realities and perspectives of their world using responses from the environment and different sociocultural relationships with which they interact. Symbolic interactionism or Social Interaction Theory provides opportunities for analyzing ways in which different socializing experiences affect an individual's life cycle…" The argument focused on analyzing ways on which different socializing experiences affect an individual's life cycle as pointed out by Becker in his proposition. This new proposition: "Stereotyping on areas such as social status, gender differences, parent role and sibling ranks is a stimulus of normative social influence. The adopted pattern of thoughts based on past experiences directs people to behave consistently with group norms. Based on the perspectives of the students, this study pointed out that the Howard Beker's Social Interaction Theory on individual's construction of realities and perspectives is influenced by sociological stereotyping and normative social influence. The combination of the two ideas is being attributed as ways in which different socializing experiences affect an individual's life cycle which include his preferences."

Keyword: Howard Becker's Interaction Theory, students' job choice factors, STEM education

Fan Miaoyu

DOI: https://doi.org/10.56293/IJMSSSR.2022.4629

ABSTRACT: In the context of comprehensive reform, there is still a gap between the administrative capacity of Chinese civil servants and their expectations, and an accurate grasp of the intrinsic public service motivation of Chinese civil servants is a prerequisite for enhancing the aforementioned capacity. This paper analyzes the amount of existing literature and key variables on public service motivation of Chinese civil servants, introduces the trends of the literature and the current research results of the three key variables related to it, and reviews the overall research on public service motivation of civil servants in order to provide some insights for future research.

Keyword: Public Service Motivation; Civil Servants; China Scenario; Research Review

Frengky Jefri Rey S.H, S. Pd, M.H; Prof Chairil Anwar SE. M.A Ph. D; Dr Eko Jokolelono SE. M. Si

DOI: https://doi.org/10.56293/IJMSSSR.2022.4630

ABSTRACT: This study aims to determine the amount of state losses as a result of corruption in Central Sulawesi Province, to determine the perception index of corruption crimes in Central Sulawesi Province, to determine the effects of corruption on the economy of Central Sulawesi Province, and to determine the causes of corruption crimes in Central Sulawesi Province. The data analysis method used descriptive statistical techniques, namely the Corruption Perception Index analysis. The results of the study indicate that public services at Regional Apparatus Organizations (OPD) in Central Sulawesi Province are perceived by the public to be Clean From Corruption. Thus, officers have provided public services to the community in a good, transparent, clean and accountable manner. This is indicated by the results of a survey on perceptions of corruption in public services at Regional Apparatus Organizations (OPD) in Central Sulawesi Province, which obtained a Corruption Perception Index value of 3.31 or categorized as Clean From Corruption (range 3.25 – 4.00). From the Corruption Perception Index (GPA) obtained by 82.77 or the corruption perception value of the Public Service Unit in Regional Apparatus Organizations (OPD) in Central Sulawesi Province, it is perceived as Clean From Corruption by the user community (the range of Clean From Corruption is 81.26 - 100.00).

Keyword: Corruption Crime and the Economy of Central Sulawesi

Nuriyati Samatan 1, Adi Prakosa 2, Nursatyo 3, St. Samsuduha 4

DOI: https://doi.org/10.56293/IJMSSSR.2022.4631

ABSTRACT: The aim of this research is to analyse the reception of spatial arrangements in the Banggai Tradition. Stuart Hall theory of reception is used in analyzing the data. The method used is qualitative with critical thinking framework. The research was conducted through observation, FGD, and in-depth interviews. Observations and FGD were done in 2021 and 2022, in-depth interviews are conducted in 2023 with 5 informants: 2 traditional leaders, 2 Banggai community leaders, and 1 representative of the younger generation with predetermined criteria. The results of this research are: 3 informants are in a dominant or hegemonic position; 2 informants were in a negotiated position, and no informants were in oppositional. Interview data is supported by the results of FGDs and observations, the dominant community supports the return of spatial planning based on Banggai local wisdom.

Keyword: Reception Analysis; Spatial Planning, Banggai Tradition

Dr. Jirapan Sakuna 1, Amornrat Suntisuk 2, Sirichai Phromthong 3, Purithut Homudomsub 4, Kanokwan Piyanuwat 5

DOI: https://doi.org/10.56293/IJMSSSR.2022.4632

ABSTRACT: This research points to investigate factors impacting customers' loyalty toward Thai AirAsia in Thailand. This research survey the relations between perceived price value, service quality, customer satisfaction and customer loyalty. Methods that were used in this research were non-probability, convenience sampling, and snowball technique. Moreover, this research analyse data collected by using simple linear regression, multiple linear regression, and variance analysis to examine influences, differences and relationships between independent variables and dependent variables. This research examined 200 Thais living in Thailand and have experience in flying with AirAsia. The research found that service quality, customer satisfaction, perceived price value have an influence on customer loyalty.

Keyword: Perceived price value, Service quality, Customer satisfaction, Customer loyalty, Low-cost airlines, Air Asia

Assoc. Dr. Pacapol Jakaparn Anurit 1, Patrawadee Srithong 2, Thitima Panichayakol 3, Pisut Sripairoj 4, Apithai Bumrungpanitchayathawon 5

DOI: https://doi.org/10.56293/IJMSSSR.2022.4633

ABSTRACT: In a current economic situation, petroleum industry is highly competitive. Petroleum companies actively compete to each other to retain their own market position even the trend of renewable energy is extremely being promoted and the people's behavior has been changing towards the new trend. One essential place to provide petrol products and services in this market is petrol station which becomes a major concern. Petroleum companies try to develop their products and improve services served at the petrol stations to satisfy customers' needs and make the customers to be loyal, while customer satisfaction continuously changes regards to various factors along the time. Then, how can the petroleum companies retain on the top position? This research aims to study "Factors influencing re-purchase intention towards petrol stations in Thailand" through the effects of the customer satisfaction and brand preference. Throughout the studying flow focusing on the re-purchase intention, this research also expands the scope to study how a variety of factors relate to the customer satisfaction. As being reference, this research was carried out using non-probability method including convenience sampling and snowball technique. Online questionnaire has been conducted in October 2019 with the total samples of 400 respondents who have experience on purchasing products or services at the petrol stations in Thailand. Consequently, the data was analyzed in the aspect of descriptive and inferential analysis using SPSS program based on the models of Simple Linear Regression and Multiple Linear Regression to investigate the relationship between independent and dependent variables. The research findings show that product quality, process quality, and degree of communication are influential factors for the customer satisfaction which could respectively influence the brand preference and the re-purchase intention

Keyword: Availability of Products and Services, Product Quality, Process Quality, Degree of Communication, Customer Satisfaction, Brand Preference, and Re-purchase Intention

Nopchanok Sangchai 1, Bussakorn Prakobsil 2, Akrapong Sombaan 3, Sananchai Rakkumnerd 4

DOI: https://doi.org/10.56293/IJMSSSR.2022.4634

ABSTRACT: With the accelerated development of the Internet era, PC has become an important tool for life, work, production, and entertainment. The AAA Games is an important part of it. At present, China's AAA Games are almost monopolized by foreign products. In recent years, AAA Games being developed in China have attracted the attention of domestic users. The purpose of this study is to analyze the factors affecting the consumption and Purchase Decision of AAA Games by Chinese AAA Game players, and put forward some suggestions and opinions on the developing AAA Game manufacturing industry in China. Based on this study, the Purchase Decision factors used to determine the impact of Chinese AAA Game players to buy AAA Games include the Product, Price, Marketing, Branding, Social Relation, Preference. This study uses descriptive and inferential analysis for quantitative analysis. The data in this article comes from 400 AAA Game users in China. They are all Chinese citizens and have consumption experience of AAA games. The results of this study were analyzed by multiple linear regression. The results show that Marketing, Branding, Social Relation and Preference all have a significant impact on the Purchase Decision of AAA Games in this study, among which Branding has the greatest impact, while Product and Price have no significant impact on the Purchase Decision of AAA Games in this study.

Keyword: AAA Game, Purchase Decision, Product, Price, Marketing, Branding, Social Relations, Preference

Ratchayaporn O-sot 1, Chanwut Tanhomwet 2, Thanyakorn Hemthanon 3 , Yongyut Srisawat 4

DOI: https://doi.org/10.56293/IJMSSSR.2022.4635

ABSTRACT: With the rapid economy, there is increasing demand for car consumption. Cars have become a necessary tool for many modern people to work and live. The study aims to identify factors that affect Mercedes' customer satisfaction, help Mercedes increase its market share in Asia and stabilize its market share in China. The competition between Mercedes-Benz, BMW, Audi, and the German luxury troika is even more stalemate. How can Mercedes-Benz, a century-old brand, continue to lead the market? Enterprises are born out of customer needs, so meeting customer needs and achieving continuous customer satisfaction are the manifestations of our value. The main objective of this study was to identify the factors influencing consumer satisfaction. The four elements of the marketing model and the brand image model were used to identify important factors in this study. Questionnaire was distributed using Mercedes-Benz consumers to participants in Sichuan. Furthermore, the sampling procedure employs non-probabilistic sampling methods, such as convenient sampling and snowball sampling. The study was a quantitative study applying Krenbach α, descriptive analysis and multiple linear regression analysis on the extent of independent variables (perceived quality, perceived value, customer experience) on the dependent variables (consumer satisfaction). The research results show that Mercedes-Benz sorting should adjust the product structure, improve product quality and improve customer satisfaction according to the feedback of customer groups.

Keyword: Car consumption, Mercedez-Benz, customer satisfaction, century-old brand, luxury brand.

Vincent Lam Hing-Po & Suk Fun Lo, Lecturer

DOI: https://doi.org/10.56293/IJMSSSR.2022.4636

ABSTRACT: According to Decision of the Standing Committee of the National People's Congress on authorizing the State Council to carry out pilot projects for real estate tax reform in certain regions on 23nd October 2021, it announced to introduce full implementation of property tax in selected area for a trial period of 5 years.1 The total value of China property market is over 400% of GDP and the property price of Shanghai alone is equal to the entire US’s property market value. The Chinese government reveals that the total mortgage amounts up to 2020 was CNY 4955 billion of 320% over Chinese GDP. In addition, Chinese cities' financial budget is highly dependent on one off land sales.2 China property market has witnessed a boom over the last thirty years. The current property price valuation in leading cities such as Beijing, Shanghai, Shenzhen by any measurements including rent-price yield ratio, house price affordability by average income, negative cash-flow all show indication of overvaluation by international standard. The market price has remains flat mainly due to the fact that China does not tax on the property holding like in Canada or in the US, therefore there is very little holding cost apart from mortgage repayment and property management fee. The article will look into how the proposed annual property tax will add on the financial burden on landlord through increasing annual expenses as well as how the the added tax revenue collected from property tax substitutes government financial budget.

Keyword: Property Tax, Financial budget, Real Estate in China, Co Prosperity

Endang Saefuddin Mubarok 1, Wiwin 2*, and Firdaus 3

DOI: https://doi.org/10.56293/IJMSSSR.2022.4637

ABSTRACT: This research aims at determining the effect of service quality, promotion, price, and physical evidence on trust and satisfaction. The multivariate analysis with the descriptive and explanatorily-quantitative method was used for this research. The samples of the study were 206 respondents. Data collection was carried out using a questionnaire instrument and was subsequently analyzed by using Structural Equation Modeling. The results of this research concluded that; customer trust has a significant effect on customer satisfaction. Physical evidence has a significant effect on customer satisfaction and customer trust. Price has a significant effect on customer satisfaction but has no significant effect on customer trust. Promotion has no significant effect on customer satisfaction and a non-significant effect on customer trust. Quality services significantly affect customer service but do not significantly affect customer trust. The strength value of the dependent variable is indicated by the calculation results of multiple correlation values (R2); both the student's trust and satisfaction are significant.

Keyword: service quality, promotion, price, physical evidence, trust, satisfaction

Chalita Thriyawanich a, Yongyuth Kunanuwat b, Nattapoom Ngamnate c, Surinthip Kanchanapratum d, Narisara Pooyong e

DOI: https://doi.org/10.56293/IJMSSSR.2022.4638

ABSTRACT: From the research on the design of the utilization layout within the distribution center with the objective of the research. To study the general information of the distribution center. Reducing the distance to transport packages. By designing a layout for use within the distribution center, and analyzing the problem to find the cause. and solutions by making a warehouse layout using a distance workload model. and placement of packaging with Facility Layout, material warehouse. Using the theory of Why Why Analysis to develop the design of the utilization plan within the distribution center to be standardized, this time is a quantitative study and qualitative research. By collecting information related to the inventory of materials and packaging of Hanon Systems (Thailand) Co., Ltd. The results showed that the general condition of the current material warehouse used to store packaging in all 3 material warehouses consists of Warehouse 1, warehouse 2, and Warehouse 3 with total areas of 506, 178.5, and 451.14 square meters respectively. A total of 665 pallets can be stored. Action. Analyze and find out the root cause of the problem. Gather information related to material and packaging inventory. Root cause analysis Why Why Analysis is effective for analyzing the root cause of the problem, implementing the design, and adjusting the size of the storage space in pallet storage and forklift aisles (Folk Lift) appropriately. according to the size criteria Pallets and forklifts were used by designing the size of storage space for all 3 material warehouses, making it possible to know the capacity of the packaging warehouse to support the maximum storage of 714 pallets and transporting packages during production with transported from the whole material depot 3 warehouses to production line 3 main production lines.

Keyword: Designing the utilization, distribution center

Mana wivatanasak a, Thanabodi Atsawongwijit b, Thatchakrit Krittaphatmala c, Sakchai ThanabodiJirapong d

DOI: https://doi.org/10.56293/IJMSSSR.2022.4639

ABSTRACT: When buyer behavior shifts to a new standard Brands need to develop techniques and communication methods that can create both interest, present value, attract and communicate goals. Including different identities consistent with the behavior of the new standard of buyers appropriately Therefore, online marketing is considered to be very popular nowadays. Therefore, the researcher is interested in studying online marketing communication strategies and creating added value for women's fashion clothing businesses. The research results were obtained from this study. Able to use the knowledge gained as a guideline to add value to brands and products to build credibility. And able to step up to be the number one in the minds of the target group. This will be the cornerstone to help businesses grow sustainably by collecting data from female consumers who buy goods and services online. A random sampling of 500 people in Bangkok and a questionnaire was used as a tool. Statistics used in data analysis were percentages in measuring the personal attributes of respondents, mean, and standard deviation (SD.). The results showed that Most of the respondents were satisfied about the understanding of the target group was at a high level, but when considering each aspect, it was found that it was at a high level in all aspects. The average from high to low is Get to know the next target group and understand the behavior of the next target group. There is a target audience. As for the item with the lowest average, content marketing is satisfied with Clear communication, at a high level. But when considering each aspect, it was found that it was at a high level in all aspects. The average from high to low has effective communication followed by neutral communication having clear communication on point, and the item with the lowest average, having a variety of communication channels Respondents were satisfied with access to all channels that consumers at high levels but when considering each aspect, it was found that it was at a high level in all aspects. The average from high to low is sticking to the trend of social participation, followed by a collaboration with creative the next step is to create the most reliable content, the part that has the least average, and cooperate with the agency

Keyword: Online Marketing, Communication, Strategies, Value, Women's Fashion Clothing Business.

Pongtanawat Noundee a, Pathanasuk Singsai b, Thipakorn Srichaidamrong c, Chaiyaporn Thakolkietthawat d, Karnkamol Naksrisuk e

DOI: https://doi.org/10.56293/IJMSSSR.2022.4640

ABSTRACT: At present, online media has become an important factor in the lives of the new generation. Therefore, it cannot be denied that Online media has a great influence on us. From waking up in the morning to going to bed in addition, the speed and convenience of online media have also been used to benefit people in all walks of life. Especially doing an online business that is seen today. Therefore, online marketing (Online Marketing) is considered to be very popular nowadays. Therefore, the researcher is interested in the online store management system, a case study of King Power that makes brands and products known. In making the business successful the research results obtained from this study can be used as a guideline for other types of online store business operators and used in planning or developing marketing strategies. to be able to communicate directly with the target consumer group. Including as a way to add value to brands and products to build credibility. And able to step up to be the number one in the minds of the target group. This will be an important foundation that helps businesses grow sustainably. by collecting information from consumers who buy goods and services online A random sampling of 500 people in Bangkok. and use the questionnaire as a tool Statistics used in data analysis were percentage (percentage) for measuring personal characteristics of respondents, mean (mean), and standard deviation (SD.). In descriptive statistics, statistics used to test the hypothesis were: Multiple Regression Analysis. The results showed that Testing the relationship between online store management systems In planning or developing 4 important marketing strategies (Y1) of King Power target consumers and understanding brands and products to set a clear standpoint (x1) with a P-value equal to 0.001 less than 0.05 (0.000 < 0.05 ) and access to all channels where consumers are both offline and online (X4) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05), which can be written as a regression analysis equation as follows: Y=181.516 + 1.344 (X1) + 2.312 (X4)

Keyword: Online, Store Management System, King Power

Preyaporn Teerapornlertratt a, Nayada Sorayuthsenee b, Pakwaluck Srisatayakul c, Pichet Thongseekem d

DOI: https://doi.org/10.56293/IJMSSSR.2022.4641

ABSTRACT: The researcher aims to study the development of innovative learning management to develop characteristics and skills of students of Bangkok Thonburi University1. The development of learning management innovation to develop the characteristics and skills of the student. There are independent variables (Independent Variable), in Kolb's model of learning styles dependent variables are, Ability to interpret context the ability to generate ideas the ability to cooperate with others the ability to reflect the ability to present ability to assess. Data collection by questionnaire the results of the researcher the basic descriptive statistics were analyzed, namely, the percentage value for measuring the personal characteristics of the average respondents. and standard deviation (SD.). In the descriptive statistics, the statistics used to test the hypothesis were multiple regression analysis. Were multiple R0.738a, R Square 0.544, Adjusted R Square 0.528, Standard Error 28.826. The research results showed the ability to generate ideas and ability to cooperate with others. It has a statistically significant influence on the Developing innovative learning management to develop characteristics and skills of Students of Bangkok Thonburi University. ability to generate ideas and ability to cooperate with others has a statistically insignificant influence on developing characteristics and skills Student of Bangkok Thonburi University.

Keyword: Management, Developing innovative learning, characteristics and skills Student

Somwang Permswang a, Sombat Auraisakul b, Kunrada Jirakitipon c, Watcharin Aumjang d, Chasyan Thanunjirachot e

DOI: https://doi.org/10.56293/IJMSSSR.2022.4642

ABSTRACT: The spa business is an important service business that can generate a lot of jobs and income for the country. with continuous growth and has good prospects Because it is a popular service activity among both Thai customers and foreign tourists. It also benefits from supporting the government's tourism industry. The market value of the spa and Thai massage business tends to increase. Therefore, the researcher is interested in studying. Spa Business Management in the district of Mueang Nan Nan province with the objective of research. To study the quality standards of spa business management in the area of Mueang Nan District, Nan Province. and to develop quality standards for spa business management in the district of Mueang Nan Nan Province by collecting data from 69 Thai massage spa businesses in Nan Province and using a questionnaire as a tool. Statistics used to analyze the data were t-test, F-test (ANOVA and MANOVA), and multiple correlation analysis. and multiple regression analysis. The results showed testing the correlation between new normal management competency and spa business management. in the district of Mueang Nan 5 important Nan provinces, (Y1) of Thai massage spa business in Nan province and the aspect of uniqueness (X3) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05) and the ability to manage New Normal (X5) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05) can be written as the regression analysis equation as follows: Y=181.516 + 1.344 (X3) + 2.312 (X5).

Keyword: Spa Business, Management, Nan Province in Thailand

Wisanu Wasanakamom a, Somchai Jaisuekul b, Sanae Phromdet c, Sutheerawat Panisay d

DOI: https://doi.org/10.56293/IJMSSSR.2022.4643

ABSTRACT: More health care nowadays Causes health care costs to increase rapidly, according to the China HealthCare Association, when the outbreak of COVID-19 has made people more aware of health care. As a result, people have better consumption behavior. It is expected that after the epidemic of COVID-19 ends, the demand for health products and services will create investment opportunities for health businesses. Therefore, the researcher is interested in studying the Success factors of health business entrepreneurs through online channels by collecting information from executives and personnel in 20 health businesses and questionnaires were used as a tool. Statistics used to analyze the data were percentages in measuring the personal characteristics of the respondents, mean, and standard deviation. (SD.) and descriptive statistics used to test the hypothesis is Multiple Regression Analysis. The results of the research showed that the success factors of health business entrepreneurs via online channels (Y1) of the group of executives and personnel in the health business public relations (X2) has a P-value equal to 0.001, less than 0.05 (0.000 < 0.05) and sales promotion (X3) have a P-value equal to 0.001, less than 0.05 (0.000 < 0.05), which can be written as the equation Regression analysis is as follows. Y=181.516 + 1.344 (X2) + 2.312 (X3)

Keyword: Factors of Success, Health Business online, Entrepreneurs

Kantima Aimchai a, Vitoon Haruthai b, Usadee Inpongpant c, Suttida Tongdon-um d, Chariya Boonpuk e

DOI: https://doi.org/10.56293/IJMSSSR.2022.4644

ABSTRACT: The researcher aims to study sea salt consumption behavior. The level of the marketing mix in purchasing sea salt and the level of consumer perception of sea salt value in Samut Sakhon Province, To compare sea salt consumers' perceptions of sea salt value in Samut Sakhon Province. Classified by individual factors and to study factors affecting consumers' perceptions of sea salt value in Samut Sakhon Province. Creative economy It was first used in John Howskins' book, which defines the creative economy as "Creating value from human thoughts" After that, the term creative economy was widely used in many countries. Therefore, it is necessary to extract existing resources in Samut Sakhon Province as a selling point and create marketing strategies that enhance the potential of Samut Sakhon Province, especially sea salt. By collecting information from salt consumers of an unknown population and consumers of sea salt in Samut Sakhon province, amounting to 385 people, and using a questionnaire as a tool. Statistics used to analyze data include t-test, F-test (ANOVA and MANOVA), multiple correlation analysis, and Stepwise Multiple Regression Analysis. The results showed that to test the relationship between the development of four key awareness marketing strategies, namely: quality perception; Awareness of value, loyalty, and brand affinity (Y1) among consumers. Sea Salt in Samut Sakhon Province and Brand and Product Understanding (X1) had a P-value equal to 0.001, less than 0.05 (0.000 < 0.05) and Value Awareness (X3) had a P-value equal to 0.001, less than 0.05 (0.000 < 0.05) can be written as the regression analysis equation as follows: Y=181.516 + 1.344 (X1) + 2.312 (X3)

Keyword: development, marketing strategies, sea salt in Samut Sakhon province Thailand, Creative economy concept

Nutawach Paophu a, Siripun Kongsompien b, Supicha Phuklomklum c, Sarocha Phuhirun d, Patcharee Wichaidit e

DOI: https://doi.org/10.56293/IJMSSSR.2022.4645

ABSTRACT: The behaviors of individuals that were expressed were related to organizational commitment that affected business growth. Therefore, the researcher was interested in studying the organizational involvement of executives and employees. Thai Beverage Public Company Limited's employees by collecting information from executives and employees. Thai Beverage Public Company Limited 515 people use the questionnaire as a tool Statistics used in data analysis were descriptive statistics consisting of frequency, percentage, mean, and standard deviation. Causes of the organizational commitment of executives and employees Thai Beverage Public Company Limited consists of 1. Continuance commitment2. Affective commitment 3. Normative Commitment by analyzing and analyzing inferential statistics (Inferential Statistics) is the analysis of structural equation modeling (Structural Equation Modeling: SEM). The results showed that the results of the hypothesis test revealed that hypothesis 1 (H1) general information of the respondents consisted of sex, age, occupation, and education level. Income levels influence the organizational commitment of Thai Beverage Public Company Limited employees. DE=0.418* Accepted and Hypothesis 1(H2) Organization persistence. emotional attachment normative ties Influence on organizational commitment of employees of Thai Beverage Public Company Limited Influence DE=0.342*, IE=0.247*Accept

Keyword: Commitment, Organization, Executives, Employees, Thai Beverage Public Company Limited.

Nwankwo, Samuel Chibuzo, PhD and Makinde, Michael Olusola

DOI: https://doi.org/10.56293/IJMSSSR.2022.4646

ABSTRACT: This article examined the predisposing factors that challenge the practice of adoption amongst childless Christians in Africa. Childlessness in African cultural context is seen as a misnomer. In the extreme, it is considered a tragedy that comes with stigmatization, psychological and emotional pains, grief, anxiety and depression to married couples, families and especially, the women. However, opportunities abound for Christian couples who are experiencing involuntary childlessness to enthusiastically welcome and embrace adoption, but this is not generally so, in spite of the ease, permanency and cost involved. The reason being that myriads of challenges bedeviling child adoption have given rise to its non-acceptance even among Christians in many quarters. Using phenomenological method and secondary sources of data collection, the research discovered that many coping strategies like surrogacy, Assisted Reproductive Technology (ART), guardianship, fostering and adoption are available to childless Christian couples. It recommended that Church leaders should educate their couples to see adoption as a viable option with biblical support, which should be embraced to close the yearning gap of childlessness. That government should remove all the bottlenecks hindering and discouraging childless couples from adoption. This done, the much eluded joy of parenthood which is the major essence and key to marriages will significantly be restored.

Keyword: Adoption, Child, Childlessness, Marriage, Christians, Infertility, African culture.

Muhmin T. Lamla

DOI: https://doi.org/10.56293/IJMSSSR.2022.4647

ABSTRACT: This study was conducted in order to determine The Impact of Ethic subject (GE 107) on the Behavior of selected Bachelor of Science in Computer Science (BSCS) students which specifically sought to find out the answer on what kind of Principles of Ethics and Most common Ethic values that the respondents had how likely internalized and transformed on their attitude and personality. The study shown that BSCS students have Extremely Likely impacted, transformed, and or internalized when they enrolled in Ethics subject at the College of Information, Communication, and Trade Technology in Basilan State College, Isabela City in the island province of Basilan, South-western Philippines, where a simple purposive random sampling procedure was employed on the 75 target respondents who were currently taking the Ethics subject during the First Semester of the School Year 2022-2023. The findings of the study were: (1) the BSCS students were in the Extremely Likely Rating on the Ethics values like Respect, Loyalty, Honesty, and Trustworthiness but Ethics values like Compassion was in the Neither Like or Unlikely Rating too. (2) A Neither Like or Unlikely were rated on five out of nineteen Most Common Ethics Values, and these are: Assertive, Tolerance, Unselfishness, Selflessness, and Aggressive and SelfReliance was on the top level rating on the Extremely Likely. (3) The Overall Weighted Mean Rating in the Principles of Ethics and in the Most Common Ethics Values were rated as Extremely Likely.

Keyword: Impact, Moral, Behavior Ethics, Bachelor of Science in Computer Science Students, Basilan Province.

Elvia A.Y. Alhusni, Patta Tope, Yunus Sading, Mohamad Ichwan, Ketut Suarayasa

DOI: https://doi.org/10.56293/IJMSSSR.2022.4648

ABSTRACT: Coronavirus Disease 2019 known as Covid-19 is a pandemic outbreak that attacks the respiratory system caused by SARS-COV. The impact of this outbreak is so massive that it has paralysed global economic activities in various business sectors. With the soaring number of Covid-19 patients admitted to the hospital, the hospital's operational costs are absorbed more for Covid-19 services. This study aims to analyse the unit cost of Covid-19 patients at Madani Palu Hospital based on direct costs and indirect costs. This research is experimental research with a quasi-experimental design by consecutive sampling, by collecting data prospectively, 173 patients who meet the inclusion criteria and 21 exclusions. Grouping based on direct and indirect costs, then the data was analysed by the Unit Cost of Covid-19 patients. The results of the study were total direct costs of Rp. 1,778,635,758 and an average of Rp. 10,281,131 and total indirect costs of Rp. 1,559,095,030 and an average of Rp. 9,012,110. The total cost of Covid-19 patients is Rp. 3,337,730,788. Analysis of the calculation of Unit Cost for Covid-19 patients is Rp. 19,293,241. In conclusion, the Unit Cost for Covid-19 patients is IDR 19,293,241, compared to the service tariff for inpatient Covid-19 patients using the INA-CBGs tariff after 1 October 2021 approaching level 2 suspect claims of IDR 20,703,700. There is a difference of Rp. 2,518,601 which can be used as a basis for the local government to determine the health expenditure budget related to infectious diseases at the Central Sulawesi Provincial Health Office, which can make considerations for additions in determining the expenditure budget at the Madani Palu Regional General Hospital.

Keyword: Unit Cost, Covid-19, INA-CBGs.

Angelina Mutei Ngangi 1, Jonathan Muema Mwania 2, * & Selpher Cheloti 1

DOI: https://doi.org/10.56293/IJMSSSR.2022.4649

ABSTRACT: The study sought to investigate the influence of single family type on students' academic performance in public secondary schools in Kangundo Sub-county. It adopted a descriptive survey research design. It targeted all (27) public secondary schools in Kangundo Sub-county, all (27) school heads, all (27) parents' association chairpersons, all (339) teachers and all (2,663) form three students. The study employed a census technique to include all schools; 24 in the main study and 3 in the pilot study. All the 24 school heads as well as all the 24 parents' association chairpersons of the participating schools were included in the study. It sampled 30.0% of teachers that gave 102 teachers. Stratified random sampling technique was employed to select participating teachers where a proportionate weighted sample was identified per school using proportional allocation method. Then, simple random sampling technique was adopted to select the participating teachers in each school. Yamene (1967) formula was used to give a sample of 348 students. Stratified random sampling technique was employed to identify and select weighted random samples per school. In total, 498 respondents participated in the study. Data collection instruments included questionnaires for school heads, teachers, students and an interview guide for parents' association chairpersons. Validity of the research instruments was ascertained through expert judgment and piloting. Reliability was achieved through test re-test method where the instruments were piloted in schools at a time interval of two weeks and the two results were correlated using Pearson's Product Moment Correlation method. Data were entered into Statistical Package for Social Sciences (version 26.0) for analysis. Further, inferential analysis was employed that involved correlational analysis at a 0.05 level of significance. The hypothesis was accepted or rejected at a 0.01 level of significance. Results showed a weak correlation between single parent family type and students' academic performance which was not statistically significant (R=.149; p=0.508). It was recommended that the government should initiate educative and enlightenment programs on how to improve and sustain intact parenthood

Keyword: Single Family Type, Academic Performance

Dr. Sar-Ana M. Misuari-Abdurasul

DOI: https://doi.org/10.56293/IJMSSSR.2022.4650

ABSTRACT: This study was undertaken to determine the vocabulary proficiency and reading comprehension skills among the Grade 10 students. It also investigated the correlation between the students' vocabulary proficiency and reading comprehension skills. It further showed the degrees of difference in the respondents’ vocabulary proficiency as well as their reading comprehension skills when data are grouped according to gender and family income. This study made use of a standardized Vocabulary Proficiency Test and a standardized 40-item reading test from the California High School Exit Examination (2004) and statistical tools were likewise used in this study which included mean, standardized deviation, Mann-Whitney U Test and Spearman's rank correlation. Employing Descriptive-Quantitative Correlational Research Design with forty-two (42) student-respondents, the result shows that respondents are good both in their vocabulary proficiency and reading proficiency with the mean of 24.00 and 17.95 with SD of 7.51 and 6.25. Further, a positive strong correlation was seen between the vocabulary proficiency and reading comprehension skills while no significant difference was found in the vocabulary proficiency and reading comprehension skills when data are classified according to gender and family income.

Keyword: Vocabulary Proficiency, Reading Comprehension Skills, Gender, Family Income

Nestor Ndubuisi Amahalu 1; Chibuike Charles Okudo 2; Ezechukwu Beatrice O 3

DOI: https://doi.org/10.56293/IJMSSSR.2022.4651

ABSTRACT: This study examined the nexus between diversification and financial performance of quoted commercial banks in Nigeria. Diversification was measured with investment in debt securities, investment in equity securities and investment in subsidiaries while Return on Assets was used as a proxy for financial performance. Three hypotheses were formulated and statistically tested at 5 per cent level of significance. Thirteen (13) quoted commercial banks constituted the sample size of this study between 2009 and 2022. Ex-Post facto research design was adopted while secondary data were extracted from the annual reports and accounts of the sampled banks and were analysed using E-Views 10 statistical software. The study employed descriptive statistics and inferential statistics using Pearson correlation and Panel Least Square (PLS) regression analysis. Findings from the empirical analysis showed that investment in debt securities, investment in equity securities and investment in subsidiaries have a significant positive relationship with return on assets of quoted commercial banks in Nigeria at 5 per cent level of significance respectively. It was recommended inter alia that commercial banks should expound their diversification techniques so as to adequately manage the financial risks resulting from the increased financial innovations in the banking sector. Also, the banking institution should explore the use of derivatives to mitigate the financial asset risks.

Keyword: Investment in Debt Securities, Investment in Equity Securities, Investment in Subsidiaries, Return On Assets

Minh Huong To

DOI: https://doi.org/10.56293/IJMSSSR.2022.4652

ABSTRACT: As banks and venture capital firms increase investment in this industry, the globe has seen significant advances connected to financial technology (fintech), which has brought numerous advantages for consumers of financial services but also possible concerns. The private lending industry is becoming increasingly varied, as are the lending business models, particularly with the growth of P2P internet lending. A robust p2p ecosystem is now being developed by state management organizations like the State Bank of Vietnam, promoting innovation, risk management, and user safety. The State Bank is the dominant entity in this process among ministries and sectors, with Sandbox being one of the top options. To promulgate a formal legislative and regulatory framework, the State Bank of Vietnam must research and implement the regulatory sandbox management technique by worldwide best practices. The article will examine the theoretical underpinnings of peer-to-peer lending, draw on international experience, and use evolutionary game theory as a predicate to establishing an evolutionary game model between online lending companies, between companies and regulators, while also analyzing the development and stability of the model, providing the theoretical underpinnings for the choice of the online lending model and state supervision.

Keyword: state regulation, evolutionary game theory, P2P online lending company, online lending operation model

Nabila H Saleema, Abeer R Abdelhalimb, Areej M Alghoulc, Shaymaa H. Abdel-Rhmanb

DOI: https://doi.org/10.56293/IJMSSSR.2022.4653

ABSTRACT: This study aims at evaluating the antimicrobial activity of the extracts derived from Acacia farnesiana and Rosmarinus officinalis. The two medicinal plants are used traditionally in Al-Madinah Al-Munawarah for the treatment of diarrhea. The bioassay-guided fractionation of the ethanol extract and further purification of the most antibacterial active fraction led to the isolation and identification of carnosol from Rosmarinus officinalis, Ogalloyl-D-glucopyranose, and 5, 6, 3', 5' tetrahydroxy 7,8, 4' trimethoxy flavones from Acacia farnesiana. The ethanolic extracts and the three isolated compounds were screened against both Gram-positive bacteria, Bacillus cereus and Staphylococcus aureus, and Gram-negative bacteria, Escherichia coli. The crude extracts and compounds showed antimicrobial activities against most of the strains with Gram-negative strains being more resistant. The inhibitory effect of carnosol started at 500 µg/ml with an inhibition zone of 7.3 against S. aureus. Rosmarinus officinalis extract and O-galloyl-D-glucopyranose inhibited B. cereus growth at a concentration of 250 µg/ml and 125 µg/ml with 10.1 and 11.3 mm inhibition zones, respectively. Carnosol suppressed S. aureus and B. cereus at concentrations of 500 and 125 µg/ml with 11.1 and 9.1 mm inhibition zones respectively. Acacia farnesiana extract inhibited the growth of B. cereus, S. aureus, and E. coli at a concentration of 125 µg/ml with an inhibition zone of 10.5, 7.2 and 12.8 mm, respectively. The presented data show that Acacia farnesiana and Rosmarinus officinalis could potentially use as an attractive alternative to control food poisoning bacteria and as a natural source of food preservatives.

Keyword: Antimicrobial activity, Acacia farnesiana , Rosmarinus officinalis and foodborn pathogens

Zama Nthua Mkwananzi and Onias Mafa

DOI: https://doi.org/10.56293/IJMSSSR.2022.4654

ABSTRACT: The focus of the study was to explore how dual governance has impacted the roles of traditional leaders in forest management and to suggest strategies that can be adopted to mitigate the challenges. The study was persuaded by an interpretivism research philosophy and subsequently, it adopted a qualitative research methodology and a case study design. The study population was composed of traditional leaders, elected representatives, judiciary, and government officials. A purposive sampling strategy was used to sample 30 research participants comprising 25 traditional leaders, 1 Member of Parliament, 2 Councillors, 1 Magistrate and 1 District Development Co-ordinator. Data was collected using a self-administered open-ended questionnaire which was distributed to sampled participants and key informants' interviews. Collected data were analysed using thematic content analysed data was presented in narrative form. The study revealed that the roles of traditional leaders in forest management were affected by the duality of governance whose roots were traced to the Order of Council of 1898, among other repressive laws that the colonial system used to undermine traditional leaders. The study findings revealed that, while the roles of traditional leaders were underpinned by legislation and accepted by the general public, there were serious challenges affecting traditional; leaders, chief among them, the failure of government in fully involve Chiefs and other traditional leaders in forest and environment management programmes. Furthermore, the study concluded that the current legislation impedes the roles of traditional leaders in forest management in the context of the three tiers of government and the State in general as witnessed by the role conflict between traditional leaders on one hand and government officials and organs of the State. The study then recommended the strengthening of the traditional governance system within the framework of the duality of governance through the amendment of relevant legislation to enable traditional leaders to effectively participate in the governance of the country in all tiers of government. This study recommended among other things that, they must be a harmony in all pieces of legislation that deal with the environment, multi-sector engagement in the planning of the forests and adequate financial support to all agencies of government, institutions and other stakeholders.

Keyword: the duality of governance, traditional leaders, customary law.

Elvin Bastian

DOI: https://doi.org/10.56293/IJMSSSR.2022.4655

ABSTRACT: The purpose of this study is to investigate the impact of organizational commitment and leadership style on managerial performance. Where is the importance of the two exogenous components in the context of building managerial performance? The degree to which a manager is able to push and increase the competitive performance of other businesses determines the success of a company. This study is a sort of quantitative research, and information was gathered from respondents, specifically middle managers who work in manufacturing enterprises in Banten Province, utilizing primary data and questionnaires. Structured Equation Modeling (SEM), partial Least Square (PLS) Path Modeling, and analysis tools SmartPLS 2.0 are the analytical techniques employed. The findings of this study show that commitment organization has a significant impact on managerial performance and leadership style.alternative to control food poisoning bacteria and as a natural source of food preservatives.

Keyword: Commitment Organization,Leadership Style, Managerial Performance, and Manufacture.